Wednesday, March 7, 2012

It doesn't have to be this expensive to be Fashionably Green.

Sonas San Francisco Eanya Jeans go for $240

The concept is fabulous. Perfectly fine denim, rejected by some big-brand jeans manufacturer and destined for a landfill, simply because it doesn’t meet a minimum yardage requirement.  Patching those jeans into the vision of awesomeness above which is sexy for the environment.

If you are someone who CAN drop the money for this, I guess you can tell yourself it's okay because they also donates 5-10% of its net profits to Animal Rescue Media Education (ARME) and other animal rescue groups and sanctuaries.

However, if you are like me-- you can conserve an old pair of jeans by patching them up yourself OR if you are talented enough to DO THIS. GO FOR IT. Perhaps, even ask a local seamstress (you can call that revitalizing the local economy! I doubt she would charge $200+ like this particular brand.)


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